Welcome to Higher Source Sites
Higher Source Sites is a Web Site Design Company. We construct from the ground up or remodel and add Search to your existing website. We begin either process with an audit of the existing site or start a series of interviews and sketch out your business site needs for your new site.
What sets us apart from other web companies?
We start with the idea that you want to be found and not just own a brochure site. We give you good consul on how to proceed from the ground up in your quest for better referrals from the web. For a list of some of the sites I have constructed please visit the Case Studies Section of this Site.
Why begin with "Search in Mind"?
Unless you are building a site without first thinking about how people will find you on the web the less likely you are to be found after the site is created. How less likely is that? Each day web builders are creating sites for their clients and more pages are indexed by google than you can possibly imagine. Even google engineers may not be able to tell you how many are added each day. They themselves stand back in awe of the sheer size of their indexes. So how do you even attempt to build a site without first thinking about that problem? Well the answer is you shouldn't. Don't even think about building a site without first taking a look at the "visibility factor" you are creating.
Some Search Tips
Before you think about your website you should think about your domain name first. Before you create a logo, hire a designer, or think about your site you should first think about a good domain name for your business. You will want to know if your domain name is a good fit, and if it is a term that people look for in your industry. You should first think about a term and plug it in to a free search tool at Google Keyword External Select Tool.
So let's say you sell designer shoes. You would want to plug in the phrase "Designer Shoes" into the tool and check if it is a term people search for. A higher number for search should mean you will get more from the search term than other terms. It doesn't mean you will get conversions or calls to you, it just means that people are looking for that term.
If you sell locally and simply want more visibility to the local market, you will want to regionalize your search term. People might search for "Designer Shoes in Santa Rosa", or "North Bay Designer Shoes". You will want to check with a hosting company such as GoDaddy.com to see if the domain name is available. You might have to compromise and find a term that isn't your first choice. I do recommend a "com" suffix, but there are forces at work on the internet to expand the domain name choices, so we don't know for sure what will happen in the next few months to a year for domain names.
If you already have a web site...
I recommend you visit the website at websitegrader.com/ and plug in your current domain name. The report it gives is what i would call a "30,000 foot audit report". It will give you some ideas of what is wrong with your website, and should motivate you to fix the problems it reports. I do a much more thorough report for your site, but for people who are lazy that report alone can keep a designer busy for a while.