Higher Source Sites

Return on Investment Calculator

What could a one-percentage-point improvement in your website's conversion rate mean for revenue and profit?

Monthly website visitors How many people visit the site in an average month? Current conversion rate (%) The percentage of visitors who become customers or qualified leads.

Conversion-rate improvement Percentage points, not percent. Going from 2% to 3% is +1 percentage point.

points

Average customer lifetime value ($) Estimated revenue from one customer over the relationship. Profit margin (%) The portion of revenue remaining before marketing cost. Monthly marketing cost ($) The marketing investment being evaluated.

CURRENT CONVERSION RATE

→

IMPROVED CONVERSION RATE

Additional monthly profit from the improvement

Result	Current	Improved	Difference
Conversions
Revenue
Net profit after marketing
Marketing ROI

Return on Investment Calculator

What would improve these results?

Break-even targets

Where to look