SEO expectations
I was recently talking to a colleague and he said he’s like to be on page one for all the keywords in the industry. Well that is the gist of it, but i am paraphrasing. But no matter how you…
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Poetry and the Business of the Web
At one time in my life i was majoring in Creative Writing ( late 60’s, early 70’s) and sort of minoring in Russian Language. I had a surrealist view of the world, with an emphasis on existentialism. I wsa fascinated…
Web Management for Small Business
A very simplistic audit of websites will probably demonstrate several faults – here is a list of some of them – see if you can find sites that have these defects. Can’t find the info – Navigation Unwanted Distractions –…
Business Citation Strategy for Localization in SEO
Lately I have been incorporating more localization into my efforts for clients. What are some of the best practices for that and what exactly is localization anyway and why bother? What are the benefits of localization and who wants or…
Ethics for Webbies
Recently a business coach mentioned that for almost every profession there is a code of ethics. I wasn’t really surprised about that, and hadn’t thought about it cogently. Unconsciously I was following this code, culled from various places on the…
What is a “Small Business” Thinking?
What is a “Small Business” Thinking? Is this something that will help or hinder you as you ponder your business plans? It seems to me that if you use the web and think of the “face” of your business entirely…
11 Reasons why your web site isn’t getting traffic
Overachieving graphics – By this I mean you want the pretty pictures but are not willing to write text to go along with it. Yes they will look at the picture, but unless you are cousin to a google engineer,…
Depersonalize Search – a quicker way
My last post about how to depersonalize search might have been too hard for the weary computer user, so here is a much quicker ( and efficient ) method. If you are using Firefox there is a plugin that you…
Finding the right developer
If you ever want to hire a web developer please make sure you put your hosting service and your domain in your own name. This is the best advice I can give you for the long haul ahead in your…
Low Hanging Fruit (SEO)
I was thinking recently about how to find ways to get some traffic to your web site, something that would be easy to describe and easy to implement. I think the best way to describe it is the idea of…