Workbook & Plans for Search Engine Optimization

Key Features of the (SEO) Search Engine Optimization Work

Best Web Design Santa Rosa believes you should approach your goal of building a web presence by thinking ahead for Web Find-Ability.

If it can be shown that even one client will come to you by way of their searching for you then you have succeeded. Return on Investment therefore is necessary to your planning. Is it any different than other forms of marketing? The answer is yes.

With traditional forms of marketing (Yellow Pages for example), or internet sponsored ads (Pay per Click) your presence goes away the moment you stop paying for it. With Organic (non sponsored ads) or as it is called commonly SEO (Search Engine Optimization) the value is built directly into your website, and never goes away. This value is called link equity. What follows therefore are plans to allow you to build link equity, or value to your website, that are long range plans that promise to be of value even after you stop payment.

The following plans are laid out for you from easy to difficult, with descriptions of the benefits and their technical details. It has been said that Google will penalize your website if everything is done at once, or another perspective is that you should build up slowly. The internet likes fresh content, slow organic additions, and non sponsored inbound links. There are no magic bullets, but there is a disciplined approach to internet marketing.

Basic Plan


The Benefit of the Basic Plan is to get your baseline reporting and analysis done. It is recommended for those who need to begin but don’t have any knowledge of their visitors, traffic, keywords or visibility. For those who chose this plan, we recommend a minimum of 3 months, but not more than six months. Other than adding the reporting code to each page, no modifications are made to the current site. Suggestions are made weekly that will form the plan for further work.

  • Whole site Auditing (Meta tags, body, images, style sheets)
  • Keyword (& Phrases) reporting
  • No Content modification (Titles, Meta, Content)
  • Google XML Site map generation & Submission (Google,Yahoo,Bing,Ask)
  • Create Google Analytics Account
  • Add Tracking Code to all pages on site
  • Set up Filters for IP addresses to avoid skewing measurements
  • Weekly search engine optimization (SEO) report email
  • Additional Recommendations made weekly.

*Call for prices
Reporting is weekly until you are ready for the next step.

Standard Plan includes the Basic Plan


The Benefit of the Standard Plan is to move forward beyond the reporting phase to obtain higher ranking and page visibility. It is recommended for those who want to try to get more referrals and leads from their website. Content changes are made to Home Page, and any Product or Services Pages. For those with older sites with deprecated tags, tables or useless code additional fees may apply if new layout is required (see advanced plan). Minimum six months is recommended. Commit to sending fresh content monthly.

  • Monthly 30-60 minute meetings
  • Attention to Titles, Meta, Content
  • Local Google Placement
  • Update Home Page Content monthly with client collaboration
  • Keyword competitiveness analysis
  • Content modification ( H1 – H6 tags)
  • Menu modifications (Title attribute and Alt tags)
  • Replacing graphical navigation with text and css
  • Creation of text footer site map
  • Additional tracking by Adding Analytics Goals
  • Creation of html site map page for use friendly search
  • Add alt tags to graphics
  • Repair of broken links
  • Correcting Doctype attributes

*Call for Prices

Competitive Plan includes Basic and Standard Plan


The Benefit of the Competitive Plan is to further their goal in obtaining higher ranking and page visibility. Metrics are obtained to analyze the competition and forge ahead. It is recommended for those who want to try to get ahead of their competition by finding market share in their already tight vertical market. Commit to sending fresh content weekly for changes to the home page.

  • Competitors' site content and back link analysis
  • Optimize Graphics for Loading Speed
  • Update content weekly
  • Separate Structure from Presentation – Removing tables, adding CSS
  • Removal of extraneous css, JavaScript, server side includes
  • Web site Architecture reorganization
  • Repair & remove deprecated tags (font, color )
  • Move to Strict document
  • W3C validation
  • Image replacement (using text the search engines will see, without changing the graphical nature of the content already on the page).
  • Human edited Directory (DMOZ) submission
  • Reciprocal Link Building
  • Blog / RSS submission if your site supports these modules.

*Call for Prices

Fees for creation and addition of pages such as company profile, privacy policy, contact, terms and conditions or resource pages are 225 per page. If there is a contact page then I recommend Section 7 of http://www.google.com/analytics/tos.html

Individual Line Items can be ordered and are priced separately. Some make no sense unless you purchase the package, others may make perfect sense to do it outside the plan you are considering.

Creative Plan includes Basic & Standard & Competitive Plan


All plans come together in the Creative Plan, while you build either a new site or upgrade from the old site. For some projects such as these we can choose to use graphic artists and designers and copy editors. HSS will manage New Domain and Hosting companies and the above SEO plans are integrated directly into the planning phases. Prices vary depending on scope of the project, but as a general rule when you build a new site you should prepare a budget between three to six thousand dollars. Still, with your return on investment planning, the site will continue to provide you with clients for the life of the site.

* All prices are subject to change

Fees for creation and addition of pages such as company profile, privacy, terms and conditions pages are 225 per page. If there is a contact page then I recommend Section 7 of http://www.google.com/analytics/tos.html

Individual Line Items can be ordered and are priced separately. Some make no sense unless you purchase the package, others may make perfect sense to do it outside the plan you are considering.

For budgeting purposes, HSS will allow for some clients to create their own recurring monthly payment fee schedules, with minimum payments per month to allow for their bottom line. There is in that case no discounts for multiple year scheduling, and payments may continue past their allotted contract times.

Prices Change so call today !

HSS - specializing  in Law, Art, Author, Professional and Non Profit Websites - We'd love to help you -  Building websites since 2001
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