Lately I have been incorporating more localization into my efforts for clients. What are some of the best practices for that and what exactly is localization anyway and why bother? What are the benefits of localization and who wants or needs the effort involved? And what does it cost? I will try to answer some […]
Recently a business coach mentioned that for almost every profession there is a code of ethics. I wasn't really surprised about that, and hadn't thought about it cogently. Unconsciously I was following this code, culled from various places on the web, below. The Association for Computing Machinery (ACM) has a more formal Code of Ethics […]
What is a "Small Business" Thinking? Is this something that will help or hinder you as you ponder your business plans? It seems to me that if you use the web and think of the "face" of your business entirely on the web, that there really is no "small thinking", that the leverage given to […]
Overachieving graphics - By this I mean you want the pretty pictures but are not willing to write text to go along with it. Yes they will look at the picture, but unless you are cousin to a google engineer, the graphic alone won't bring in visitors. Unless of course you are images.google.com Poor copy […]
My last post about how to depersonalize search might have been too hard for the weary computer user, so here is a much quicker ( and efficient ) method. If you are using Firefox there is a plugin that you can install that does a great job - just point your browser to http://yoast.com/tools/seo/disable-personalized-search-plugin/ and […]
If you ever want to hire a web developer please make sure you put your hosting service and your domain in your own name. This is the best advice I can give you for the long haul ahead in your internet presence. I recently spoke to someone who has a difficult problem because the web […]
I was thinking recently about how to find ways to get some traffic to your web site, something that would be easy to describe and easy to implement. I think the best way to describe it is the idea of "low hanging fruit". Let's say you have a site - let's use Cary on Fitness […]
Recently a client was talking to me about his hosting company's stats on his website. Here was our correspondence. ed- hi, fat cow sent me my visitor stats for february- so far this month, 1,805 visits, 25,590 hits..thats the most for any month since august 2011. my response -
After you create your design and implement your web site construction either with or without designers and art directors, what then? Do you expect people will come because you build it? Remember that movie (Field of Dreams) was categorized as a fantasy? Lately I have been thinking of a good way to continually work for […]
The videos below are all short and sweet, and will teach you how to use Word Press in a short amount of time. I've added links to the videos and a link to come back and review what else you need. If there is something other than what is listed here, please let me know, […]
